Wednesday, 14 January 2009

Analysis of Sugababes CD Cover

Sugababes are a BRIT Award-winning pop group from London, England. The group consists of Keisha Buchanan, Heidi Range and Amelle Berrabah.
From looking at this cover, it is clear that their target audiences are young girls and middle aged women, however the genre of their music is not put across effectively and will not be known to the observer.
The title of this album is Taller in More Ways, which is clearly shown through the use of the artists posing with their heads held high and with straight backs whilst wearing heels, implying that they are proud of who they are and what they represent. The title may also suggest that everything they try to achieve through their music will have no limits to how far they will go.
The group name and the title of their album stands out, as it is red, big and clear on the white background. However, the group name seems more of importance as it is much larger than the title of the album.
The image is a long shot and so catches the artist’s full figure and making it easier to see whom the artist is. The colour red is used frequently in the image with the text being red, one of the group members stilettos being red, all 3 of them wearing red nail polish, one of the artists wearing red lipstick and one of them wearing a red cocktail hat. The colour red is very feminine and sexy. However, red could also signify danger or may simply give the impression that they are 3 very confident and independent women.
The CD cover has no mise en scene. It just has an image of the band, which shows their importance and ensures all focus is on them.

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